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How to design packaging that your customers will love

How to Design Packaging that Your Customers Will Love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition[…]
5 printing processes to use for your packaging

Ink Migration: Why it Matters for Your Food and Beauty Packaging

You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s[…]
iconic brands tell stories

How to Make a Truly Iconic Packaging Design

Every food and beauty company dreams of having an iconic brand, a brand that anyone can identify at a glance. Like those Starbucks cups that you can instantly recognize when you see people with them hurrying to work. Or the Coca Cola cans and bottles that make you suddenly feel the[…]
Luxury Packaging in Marijuana

How Marijuana is Making the Leap from Illegal to Luxury

Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well.[…]
Illustration in Packaging

7 Popular Packaging Design Trends

With all of the products on the market, smart businesses use their packaging as a way to share their brand story and differentiate themselves from their competitors. Find out what the packaging design trends are right now and get some ideas for how you can use them to package your products.[…]
Legally Protecting Your Products

Everything You Need To Know About Legally Protecting Your Products

You’ve created an amazing, one-of-a-kind food or beauty product, and you want to make sure that no one else can take your ideas to profit from them or compete with you. You know there are a variety of ways to protect yourself, but you’re not sure which you need. Maybe a[…]

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by[…]

Is Your Packaging Intelligent Enough for Consumers?

What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment[…]
The-Gentle-Way

The Gentle Way: Products of Mindfulness

One surefire way to commune with nature used to be a walk on a tree-lined path, or looking out the window. Life combines earth, water, air, and the sun to provide sustenance. In a time when air is bottled and the outside world has been transformed into a technological concrete jungle,[…]
Partner-Up-with-a-Complementary-Brand-to-Increase-Sales

Partner Up with a Complementary Brand to Increase Sales

Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established[…]