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label design
peach fuzz color

Peach Fuzz, 2024 Color of the Year and What that Means for You?

This year, that color is Peach Fuzz! Once again, Pantone has captured our hearts with the unveiling of Peach Fuzz (Pantone 13-1023) as the Color of the Year for 2024—a hue that radiates warmth and comfort. Embracing Kindness and Connection Picture this: a soft, gentle hue reminiscent of a cozy blend[…]
type-and-your-brand

What You Need to Know About Using Fonts

Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely[…]
Design your logo. Woman sitting behind a desk working on a laptop researching her competitors to design a logo design.

14 things you should know about your competitors before you design your logo and brand

Why you need to research your competitors as a part of your logo design and branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in[…]
How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with[…]
A brand guide to pet supplements

A Brand’s Guide to Pet Supplements

As people have become more concerned about their own health, their pets are not far from mind. At least 72% of pet owners feel that their pets are family members and want to care for them the best they possibly can. That is why, as the market for human health supplements[…]
10 Beginner Mistakes You Should Avoid When Designing Your Logo

10 Beginner Mistakes You Should Avoid When Designing Your Logo

Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique,[…]
Appetite_for_Color

An Appetite for Color

Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided. Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to[…]
The best in skin care what are customers looking for in 2019

The best in skin care: what are customers looking for in 2019?

The verdict is in: skin care is the year’s biggest (and most profitable) beauty trend! Bloggers, celebrities, mothers, and millennials alike have joined forces to dive face first into this next big thing, and it’s hard to miss how brands are taking note of and implementing a few key customer-preferred qualities[…]
beauty-and-sustainability

Beautiful and Sustainable

A Changing Industry Now more than ever, consumers are becoming conscious about the environment. Both Millennials and Baby Boomers are aware that their purchases have an impact. So much so that at least 66% of consumers are willing to spend more on a product if it comes from a sustainable source.[…]
alternatives_to_plastic

Alternatives for Plastic Packaging

 A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But[…]