Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens. Beauty companies have worked in
When you run a product business, coming up with a memorable name for your product is vital. You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name for your product is easier said than done. Many
Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition of empathy Merriam Webster defines empathy as “the action
You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There are five main industrial printing
Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging. Make your packaging out of natural resources
Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs. In the beauty market, consumers are more concerned than ever about the ingredients they are putting on their bodies, and
In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a lot about each other’s craft.
Humans have been manipulating food colors since 400 BC. That’s why supermarket apples are waxed, dyed, and sold under flattering lights – the redder the apple, the sweeter and fresher we perceive them. Certain colors are associated with a flavor, which is hardwired from our primitive years when our brains relied primarily on our eyes and secondarily on our nose
The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science is leading the way with more advanced findings. Whole
When you are walking down the supermarkets aisles, you can count on people blocking traffic as they engross themselves in food labels. Everyone from nutritionists to grandmothers worry about what is in our food. The knowledge is right there on the product if we are just willing to look. What is a food label? A food label is the breakdown
