Your Brand Needs a Mood Board – Here’s How to Create One

Your Brand Needs a Mood Board – Here’s How to Create One

Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity.  In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]

Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

What comes to mind when you think about branding? Logos, colors, taglines?  Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story.  Branding […]

The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time […]

How to make a mood board for your brand?

make-a-mood-board-for-your-brand

  One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style.   What is a mood board? A mood board is a collage […]