Your Brand Needs a Mood Board – Here’s How to Create One
March 8, 2022
Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity. In other words, a mood board is the fun part of making your brand a reality! Remember making collages in […]
Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details
February 1, 2022
What comes to mind when you think about branding? Logos, colors, taglines? Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story. Branding […]
Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand
March 9, 2021
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products […]
Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business
February 9, 2021
As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around. But what exactly is a brand story? It’s the story that drives a customer to buy a product. Think about the last thing you bought—it might have been a dress, a cup of coffee, or […]
The 7 Step Fool-Proof Process to Naming your Business or Product
June 8, 2020
Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time […]
How to make a mood board for your brand?
May 7, 2019
One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style. What is a mood board? A mood board is a collage […]