6 Trends That Will Change How We Eat and Look in 2020

6 Trends That Will Change How We Eat and Look in 2020

This Year’s Buzzword: Climate-Conscious A sense of climate urgency continues to build in 2020 and will impact the market decisions of consumers in a major way this year — how they eat, travel, and what they use on their bodies. As consumers make choices to reflect their individual climate commitments, this year will not only […]

Product Claims: Everything You Need to Know

product-claims-and-everything-you-need-to-know

If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you want to market your […]

Alternatives for Plastic Packaging

alternatives_to_plastic

A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic can […]

Consuming plastics: you are what you eat?

The Future of Plastics

  Eating Plastic Plastic consumption is an all time high. The New York Times just released an article that a new study shows microplastics are in our gut. Because there is so much of it in the ocean, we cannot avoid it. Tiny particles of plastic are consumed by fish and other sea creatures. When […]

Stripping Down Your Packaging

Stripped Down Packaging

The saying “a little goes a long way” is true for many things, and believe it or not, its also true when it comes to product packaging. And while the minimalism packaging trend is all the rage right now, stripping down your packaging is not necessarily the same thing.   Minimalism vs. Essentialism In product […]

How luxury branding is evolving and how you can incorporate these changes into your brand?

dry_gin_luxury_packaging

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge […]

Are you doing these 12 things for your online brand?

Are-you-doing-these-12-things-for-your-online-brand

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Food and Beauty Incubators and Accelerators

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens. […]

Ink Migration: Why it Matters for Your Food and Beauty Packaging

5 printing processes to use for your packaging

You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s so important for you […]

How to make sustainable and beautiful packaging for your products

sustainability in packaging

Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging.   Make […]