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How Luxury Branding is Evolving and How You Can Incorporate These Changes into Your Brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has[…]
The_most_common_packaging_symbols

The Most Common Symbols on Packaging and Why They Are Important

With strict standards regulating the information found on product packaging today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients[…]

Top Trend: Flexible, Sustainable Packaging – The Pouch

Obviously, the goal of every brand is to get consumers to choose their products. But with so much competition saturating the marketplace, it can be hard to grab the attention of consumers. So more and more brands are trying to make changes to their packaging to draw the consumers gaze. They[…]
Are-you-doing-these-12-things-for-your-online-brand

Are You Doing These 12 Things for Your Online Brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers. The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson[…]
Tequila bottle next to glass cup filled with the beverage with a hand placing a lime against the rim of cup.

18 Websites with Free (and Non-cheesy) Stock Photos

Whether you’re building a beautiful website, creating a brochure or postcard for your small business, or creating a presentation, you need gorgeous stock photos to make your work stand out. Purchasing stock photos can add up in price. Fortunately, there are plenty of websites where you can get gorgeous stock photos at[…]
How to easily build a beautiful website for your product or service

How to Easily Build a Beautiful Website for Your Product or Service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools[…]
Is your brand human

4 Things You Need to Understand About Humans to Make Your Brand Stand Out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as[…]
Curology skincare pumped onto a hand of a pea sized amount.

How to Come Up With a Memorable Name for Your Product

When you run a product business, coming up with a memorable name for your product is vital.  You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name[…]
How to design packaging that your customers will love

How to Design Packaging that Your Customers Will Love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition[…]
5 printing processes to use for your packaging

A Breakdown of the 5 Printing Processes to Use for Your Packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you[…]