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The Inside Scoop on Packaging Design- How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to[…]
Build-Loyalty-and-Engage-Customers-How-to-Create-a-Compelling-Brand-Story-for-Your-Product-Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a[…]
The Future of Packaging: 5 Packaging Design Trends to Embrace

The Future of Packaging: 5 Packaging Design Trends to Embrace

Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet[…]
American Marketing Association Awards Digital Marketing 2020

Creme de Mint Wins Two American Marketing Association Awards: How We Did It and What It Means for Our Clients

At the end of 2020, we were honored as American Marketing Association award winners at the third annual AMA South Florida Marketing Awards! Each year, AMA South Florida recognizes leaders, standouts, and visionaries who are making waves and rising up in the marketing world. Creme de Mint was awarded the Silver[…]
Problems-Personas-and-Profits-How-to-Find-the-Right-Niche-for-Your-Product-Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re[…]
top_packaging_design1

Awarded Top Package Design Company

Award Winning Packaging Design “We are honored to be chosen as a global leader in branding and packaging design and receive the prestigious award of Clutch Global Leader in 2020.” – Lauren Casgren-Tindall, Owner & Principal Every year, Clutch announces their Leader Awards, a list of the highest-ranking companies on their site[…]
The "New Normal" is Permanent

The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve[…]
Which Printing Process Should You Choose For?

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Creating a design and package for your food and beauty product is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use?  Printing processes range in price and technique, and it can[…]
The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a[…]
The-Truth-About-Color-and-Language

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out[…]