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Woman researching on laptop how to find and choose a packaging design agency in kitchen.

10 Questions to Ask When Choosing a Packaging Design Agency

Choosing the right packaging design agency for your business can be tricky. You want to find an experienced agency who fits your style, understands your needs, and knows how to execute your vision.  There are plenty of packaging design agencies to choose from—so how do you ensure you find the right[…]
Woman feeding her dog an all natural treat at the park.

From Kibble to Gourmet: Things You Should Know Before You Design Your Next Pet Care Product

Things You Should Know Before You Design Your Next Pet Care Product Pet care products are on the rise. It has grown from $245 billion in 2021 to $261 billion in 2022. And there are a few things you should know before create your next pet product design. The pet food industry[…]
Woman pouring nonalcoholic beverage in glass cup to make a mocktail.

Mocktail Packaging: What’s the Best Option for Your Brand?

Mocktails are making a splash in the beverage scene in the US and beyond. These non-alcoholic drinks aren’t your mother’s Shirley Temple. They are a blend of herbs, spices, fruit, and more, designed to be a bar menu chic yet sober-friendly addition to the $48.4 billion US functional beverage market. And[…]
Best AI Tools

EPISODE 2: Best AI Tools for Business Owners

Ready to use AI for blog posts and design for your business? In this episode, Natalie and Lauren explore the best AI tools for business owners. First comparing Jasper and ChatGPT for AI writing, and then showing the differences between Midjourney, Dall-E, and Dream for AI art generation. Discover how these[…]
Plastic free packaging featuring multiple cosmetic products on bathroom counter.

Plastic Free Packaging: A New Frontier in Design

Great package design is about more than getting a product from point A to point B. Companies and their customers want eye-catching, sustainable design that will up the ante on style without leaving the environment in a lurch. The trend is organic – cellulose, seaweed, mushroom, recycled paper. And that has[…]
Food Packaging Trends: Heinz logo overlay on a closeup of tomatoes.

Food Packaging Trends to Embrace: How Heinz’ New Paper Bottle Is Making Eco-Friendly Waves

It’s obvious that food packaging trends have been continuously changing. From minimalist food packaging to sustainable product-driven packaging, companies are adhering to developing marketing trends and evolving customer demands. Who isn’t familiar with Heinz’s iconic ketchup bottle? Young or old, you’ve seen the iconic glass bottle in various restaurants and resting[…]
Design trends of 2023 including sustainable and eco-friendly cosmetics packaging.

Our Top 6 Inspiring Design Trends for 2023

Creative platform Dieline’s report on design trends for 2023 is out, and the trends are fresh. Really fresh. Some trends feel like we’re living in a sci-fi movie, as in packaging grown from mushrooms and dehydrated tablets that become toothpaste the moment you use it. Some trends are freshly fun –[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]

How to Choose a Logo Designer: Ask These 10 Questions First

If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make when launching a business.  The right logo does much more than look pretty—it commands attention, tells your brand[…]

Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide[…]