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Packaging Design

Blog

Packaging Design
3_steps_to_great_packaging

Great Product Packaging in 3 Easy Steps

We know that your product’s packaging can make or break a sale. The initial first impression on the shelf is everything. It can be overwhelming to know what type of style to use in your packaging…but it doesn’t need to be if you research and plan properly. Let’s take a look[…]
Knowing your target market

Your Target Demographic in Packaging

As we discussed in Custom is King, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics. Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their[…]
42 Dubonnet Mascara

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of nostalgic packaging, also known as retro packaging, is it can feel personal and homemade, especially nowadays, many[…]
42 Dubonnet Gel Liner

How to “Wow” Consumers with Your Packaging

To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am[…]

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by[…]

Is Your Packaging Intelligent Enough for Consumers?

What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment[…]
Colorful Nail Polish

What’s Your Favorite Color?

“In colour cosmetics, perhaps you have the choice of colour; however in skin care, packaging is very important as it tells a consumer about a product and why they should trust it – whether it is the branding, or whether it gives the feeling that the product has been scientifically tested.”[…]

Is Bad Packaging Design Hurting Your Sales?

If success were easy, everyone would have it. There may be barriers you are unaware of that hurt your product sales and bad packaging design is one of them. Bad packaging design can lead to: Being ignored on the shelf Most consumers shop on autopilot. Very few people come to a[…]