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Packaging Design

Blog

Packaging Design
Graphic Design for Megan & Co

A Mini-Billboard for Your Product: Why Packaging is Important and How to Harness Its Power

Why is packaging design important? How do you create compelling packaging design? What makes a packaging design good anyway?  If you’re launching a product business, you’ve probably asked yourself one of those questions. You know you need quality packaging, but what makes a good design? And is it worth the money? […]
Small business bars of soap lined up in diagonal rows, showcasing up close shots of pastel pink and green retail packaging design boxes.

Retail Packaging for a Small Business: How to Prepare Professional Packaging that Sells

Navigating retail packaging for a small business can be tricky. How do you know your packaging looks professional? Will retailers and wholesalers respond to your designs? Does your packaging show that your product can sell successfully?  Your packaging can make the difference between securing retailers or being passed over for other[…]
Woman pouring a dark alcohol into a glass with other liquor brands in the background.

How to Start a Liquor Brand (Even if You Don’t Own a Distillery)

Updated on September 30, 2024 Have you ever wondered if starting your own liquor brand is possible?  The spirits industry is thriving, growing in revenue year after year. From liquor to ready-to-drink cocktails, millennials and Gen X prefer spirits over beer and wine.  There’s plenty of money to be made in the[…]
Rebranding packaging for Misogood's food packaging, showcasing the before and after images.

Refreshing and Revitalizing Your Brand: How Rebranding Your Packaging Can Bring New Life

There are several reasons why you might be considering rebranding your packaging.  As much as we might like to think that our initial packaging will last forever, the truth is that design needs change over time.  Changes in consumer behavior and trends, an evolution in your brand, or a decrease in[…]
The Inside Scoop on Packaging Design- How to Find and Work with a Fantastic Packaging Designer

The Inside Scoop on Packaging Design: How to Find and Work with a Fantastic Packaging Designer

In the product business, looks matter, big time. Your product is sitting on the shelf next to dozens of other similar products. If it doesn’t stand out, it’s not going to sell. The packaging is the thing that will stop consumers, catch their eye, and ultimately make them decide whether to[…]
The Future of Packaging: 5 Packaging Design Trends to Embrace

The Future of Packaging: 5 Packaging Design Trends to Embrace

Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet[…]
Which Printing Process Should You Choose For?

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Creating a design and package for your food and beauty product is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use?  Printing processes range in price and technique, and it can[…]

For Perfect Packaging, Dodge These Top 7 Mistakes

To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but[…]
redesign_your_supplement_vitamin_packaging

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when?[…]
alternatives_to_plastic

Alternatives for Plastic Packaging

 A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But[…]