Let's talk
image_2022-10-24_221516923
brands people crave
Let's talk

Blog

Trademarking & Legal

Blog

Trademarking & Legal
supplements navigating claims

FTC Cracks Down on Deceptive Advertising: Navigating Compliance for Dietary Supplements

A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices[…]
How-to-Legally-Establish-Your-Product-Business—From-Choosing-the-Right-Legal-Structure-to-Securing-Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side[…]
Acquiring-a-Trademark-for-Your-Product-Business-The-6-Step-Process-to-Protect-Your-Brand-Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a[…]
Is my website ADA compliant?

Is My Website ADA Compliant?

Is my website ADA compliant? The portion of the United States population with some type of disability is expected to double by 2060, reaching close to 98 million individuals. 20% of disabled individuals are projected to be either hard of hearing or seeing. As our society delves deeper into the digital[…]
product-claims-and-everything-you-need-to-know

Product Claims: Everything You Need to Know

If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you[…]
Nutrition facts label on a metal bottle showing label compliance requirements.

What are the Label Compliance Requirements for Food, Beverage, Cosmetics, and Supplements?

Are you familiar with the label compliance requirements for your industry? Do you know if your food, beverage, cosmetic, or dietary supplement label is FDA compliant? The Food & Drug Administration (FDA) has different label compliance guidelines for food, dietary supplements, and cosmetics. The requirements set by the FDA exist to[…]
Nutritional labels are changing

How the FDA is Changing Nutrition Labeling and Why it Matters

Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research. Nutrition label changes[…]
Legally Protecting Your Products

Everything You Need To Know About Legally Protecting Your Products

You’ve created an amazing, one-of-a-kind food or beauty product, and you want to make sure that no one else can take your ideas to profit from them or compete with you. You know there are a variety of ways to protect yourself, but you’re not sure which you need. Maybe a[…]
Truth about Claims

The Importance of Packaging Claims

If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke[…]

FDA’s New Proposed Nutrition Facts Label

The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science[…]