Lana Isaacson business cards arranged in diagonal rows with front of card showing hands forming the shape of a heart.
Project Info
Brand/Client: Lana Isaacson
Industry: Health & Wellness
Designed by: Crème de Mint
Location: Denver, Colorado
Expertise Provided
Logo & Branding
Print Design
Digital Marketing
Creative Deliverables
Logo design
Brand Presentation
Social media design
Website design & inspiration
Business card design
Bookmark design
Poster design
Print artwork mechanicals

The Challenge: Logo Design for a Mental Health Professional

Lana Isaacson is a therapist specializing in marriage and family counseling and addiction counseling. She uses research-based strategies and a holistic approach to help her clients come together, strengthen their relationships, and find peace and empowerment. As a mental health professional, she needed a logo and website design for her business, as well as print materials that highlighted her caring, loving, holistic approach. Crème de Mint offered their expertise in marketing and branding, creating a unified brand image for her business.

The Project 

The original designs lacked cohesion and personality, failing to establish a brand around the business. We wanted to create a branded image that resonated with members of the community and positioned Lana as a trusted and compassionate authority who could help them reunite and recover.

Brand Identity and Logo

Her original branding was not cohesive and did not reflect her expertise or her passion for helping families come together. 

Lana Isaacson logo before the redesign.
Lana Isaacson mental health logo design with abstract violet heart icon design and the tagline: Reconnect, Rebuild, Rediscover.

The logo is designed to reflect Lana’s ability to guide others through painful struggles and addiction. The abstract icon symbolizes both a heart and a parent holding a child, evoking warmth, trust, comfort, and connection. 

We created a tagline that instills hope and a belief in a better future: 

Reconnect | Rebuild | Rediscover

The typography of “Lana Isaacson” is Myanmar MN, a sans-serif font that feels open and welcoming. The tagline font is Myriad Pro, an orderly and cleans sans-serif that balances the logo. 

For the brand colors, we chose a palette of human and nature tones—purple, gray, blue, green, peach, and orange, representing warmth, humanity, and closeness. 

Lana Isaacson brand colors inspiration board showcasing ideas for brand colors.

Business Card Design

Lana Isaacson branding for therapists business cards arranged in stacks to show front and back view against a light grey backdrop.

The business card design is inspired by love, hope, and family. The front is clean and minimal. The imagery on the back of two hands forming a heart represents family coming together. The sun symbolizes light at the end of the tunnel. The purple and orange colors of the sunset bring warmth and optimism, appealing to clients who are struggling through a dark time. 

Additional Print Design

We also created posters and bookmark designs that aligned with the branding, designed to communicate hope and healing to struggling community members. 

Lana Isaacson mental health poster promoting a couple's recovery workshop and tips for having your partner's back with logo design.
Lana Isaacson mental health therapist bookmarks with logo design, brand images, tips, and location of service.

Brand Presentation

We designed a brand presentation that compiled the visual aspects of the branding—the logo, the color story, the fonts, and the business cards. We also included mockups for other potential uses of the brand imagery, including a website concept and social media branding. The presentation ensured a cohesive brand strategy and provided Lana with a visual understanding of how her branding could be applied across other channels.   

The Results

As a result, our designs created a unified brand image for Lana’s business and communicated her purpose. Most importantly, it highlighted her passion for reconnecting families who have lost their bond, rebuilding struggling and broken relationships, and rediscovering each other.