For dietary supplement companies, navigating the rules and regulations of the industry can feel overwhelming. In this article, we explain the rules in a clear and simple way, so that you can feel confident about your dietary supplement labels. If you are starting a supplement product, check out our Supplement Label Design guide.
Here is (we hope!) a helpful guide to the basics on:
- What are supplements
- How are they regulated
- What are your responsibilities
- How do you ensure compliance with U.S. law
What is a dietary supplement?
The U.S. Food and Drug Administration defines a dietary supplement as “a product intended for ingestion that, among other requirements, contains a ‘dietary ingredient’ intended to supplement the diet.” The term “dietary ingredient” includes vitamins, minerals, amino acids, and herbs or botanicals, as well as other substances that supplement the diet (like enzyme supplements).
How are supplements regulated?
In the United States, the FDA is the main regulatory body that keeps an eye on supplements and the claims made by supplement companies. However that doesn’t mean the FDA has complete control over the manufacture of supplements.
The FDA requires:
- That dietary supplements are labeled as dietary supplements. There is a little bit of wiggle room when it comes to the word dietary, which may be switched out for things like “herbal,” “calcium” or “protein,” but all must include the word supplement.
- Mandatory reporting of adverse effects of supplements that come to the attention of their manufacturers. (The FDA reviews both this mandatory reporting as well as voluntary reporting from customers and health care professionals).
- That supplements make no claims on their packaging that they can treat or cure a specific disease or alleviate any disease’s symptoms.
- That companies report production of, and submit labeling for, any new dietary ingredient that was not previously marketed in the United States before October 15, 1994. This information must be submitted to the FDA for safety review 75 days BEFORE the new dietary ingredient goes to market.
The FDA does NOT require:
- That a supplement has to be determined safe by FDA standards before it goes on the market. (However, the product must include a disclaimer that says the following: These Statements have not been evaluated by the Food and Drug Administration: This product is not intended to diagnose, treat, cure, or prevent any disease)
- That a supplement manufacturer have the agency’s approval before producing or selling supplements
- For most marketing claims, supplement manufacturers don’t have to prove accuracy or truthfulness of those claims to the FDA before they are used in marketing (but inaccurate claims can get you in a lot of trouble later if the FDA comes to investigate). Note: Supplement Ads on Radio and TV are regulated by the FTC (Federal Trade Commission).
What is required on dietary supplement labels?
According to the FDA, dietary supplement labels must include the name of the dietary supplement, the net quantity, a Supplement Facts panel, directions for use, and an ingredient list that declares the presence of any major allergens. Labels should also include the name and address of the manufacturer, packer or distributor, along with the FDA disclaimer and any required warning statements.
The Supplement Facts panel must have the following information in it:
- Serving Size
- List of dietary ingredients
- Amount per serving size (by weight)
- Percent of daily value (%DV)
You also must include a disclosure statement on your labeling (something like “See nutrition information for fat content”) if you make a nutrient content claim and your product has more than 13 grams of fat, 4 grams of saturated fat, 60 milligrams of cholesterol or 480 milligrams of sodium. The FDA explains the requirements for disclosure agreements here on their website.
What can and can’t you claim about your dietary supplement?
Making sure your product’s claims are in line with FDA guidelines can be tricky even for the most well-intentioned. It’s often a matter of wordplay, with just a slight shift in meaning putting your claim in or out of line with recognized regulations. Here are a few guideline for what you can and can’t claim for your supplement.
Nutrient Claims
You can make “high” claims if your supplement includes at least 20% of the Daily Value of a nutrient (ie “High in Vitamin C”) or you can make a “good source” claim if your supplement contains 10-19% of the Daily Value of a nutrient (ie “Good Source of Calcium”). You can also claim “high potency” for any nutrient present at 100% of the Daily Value for that nutrient.
You can make “low” or “free” claims if a similar dietary supplement normally has more of a certain nutrient and your supplement has been reformulated, altered or processed to reduce those levels (“low in saturated fats” for example). You can not make low or free claims if your supplement is naturally low in or free of a certain nutrient. The same goes for a claim like “no added sugar,” if sugar wouldn’t normally be included in a supplement such as yours, you can’t make this claim.
To claim that ingredients in your product have antioxidant properties, the nutrients you are referencing must have an established Reference Daily Intakes (RDI) and also be recognized by scientists as having antioxidant activity – this means credible scientific studies or sources that the nutrient protects or helps to nullify free radicals in the body after it’s eaten and absorbed from the gastrointestinal tract.
Health Claims
Health Claims as defined by the FDA are an “explicitly or implied characterization of a relationship between a substance (your supplement) and a disease or health-related condition.”
This means that to claim your product or ingredients within your product will reduce, treat, or cure a health-related condition (ie “reduces the risk of osteoporosis” “reduces pain” or “treats heart disease”), your claim must be approved by the FDA. Within the umbrella of the FDA those kinds of claims are generally reserved solely for drugs, not supplements, so while you can submit this type of claim, the likelihood of getting a approval for that kind of claim is not worth considering. For a guide on how to submit health claims to the FDA go here or you can use an online company like RegistrarCorp that helps companies around the world meet FDA standards.
There are two types of Health claims recognized by the FDA, one is a SSA (Substantial Scientific Agreement) Health Claim and the other is Qualified Health Claims. Qualified Health Claims require less overall scientific evidence but products must include a disclaimer that explains the level of evidence supporting the claim. The FDA issues regulations for the SSA claims but not the qualified health claims. Here is a list of SSA Health Claims currently accepted by the FDA, as well as past FDA Qualified Health Claims here.
Structure/Form Claims
On the other hand, supplements can make structure/form claims. A structure/form claim differs from a health claim by describing how a substance (your supplement) helps to maintain the structure or function of a part of the body (like “calcium helps maintain strong bones”). These types of claims don’t have to be approved by the FDA.
There are three categories of Structure/form claims as outlined by the FDA:
- A statement that claims a benefit related to a classical nutrient deficiency disease and that discloses the prevalence of such disease in the U.S.;
- A statement that describes the role of a nutrient or dietary ingredient intended to affect the structure or function in humans, or characterizes the documented mechanism by which a nutrient or dietary ingredient acts to maintain such structure or function; or
- A statement that describes the general well-being from consumption of a nutrient or dietary ingredient.
Even within Structure/Form claims there are various criteria that must be met in order to use them and they must be accompanied by the following disclaimer: “This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease”… and reported to the FDA within 30 days of your product going on the market. You can find information about the notification process here.
Examples of Permissible vs. Impermissible Structure/Form Claims
1. A product can’t claim to effect a certain disease or the symptoms of that disease
Impermissible: Helps reduce the effects of osteoporosis
Permissible: Helps maintain strong bones
2. A claim can’t refer to a sign or symptom that is characteristic of a disease or class of disease
Impermissible: Lowers blood pressure
Permissible: Helps to maintain heart health
3. Claims can mention natural signs or symptoms as long as they are common and wouldn’t harm significant harm if left untreated
Impermissible: Helps alleviate chronic cough
Permissible: Helps to maintain respiratory health and occasional cough
4. Product names must not be a disguised claim
Impermissible: Arthritis Begone
Permissible: Joint Health
5. A claim cannot suggest the product or an ingredient in its formulation is or was an FDA-approved drug
Impermissible: Contains X, formerly only available with a prescription
6. References to scientific articles that refer to the disease in their titles are ok as long as the labeling of the product doesn’t suggest that it can prevent or treat a disease.
7. Labels cannot use the following terms: disease, diseases, antiviral, antibacterial, antiseptic, antibiotic, analgesic, diuretic, antidepressant, vaccine, analgesic, or any other work that suggests the product can cure, treat or prevent diseases
Impermissible: Acts as an antidepressant
Permissible: Helps reduce everyday stress
8. A product label cannot use images or symbols that suggest the presence of a disease condition
Impermissible: A symbol related to a well-known disease: diabetes, heart disease, cancer
Permissible: Images of body parts or medical devices that don’t insinuate disease on their own
9. Claims can’t infer that the supplement or its components are in a certain category of drugs or can substitute for a certain therapy.
Impermissible: Natural Antibiotic
Permissible: Helps to maintain immune health in fighting everyday illness
10. A product can’t claim that its helpful in conjunction with regular drug therapy or that it prevents or treats side effect associated with a disease if those side effects are also disease conditions
Impermissible: Relieves the nausea resulting from chemotherapy
Permissible: Helps reduce feelings of nausea or motion sickness.
11. The final criteria is an “and anything else” criteria, which basically means any other way that your claim might insinuate treating or curing a disease.
What do the asterisks mean that I sometimes see on dietary supplement labels?
As asterisk can have various meanings on food and dietary supplement labels. For instance, it can signify that certain ingredients are organic or GMO-free or that particular nutrients have antioxidant properties. The most common use of the asterisk is to connect a claim to the FDA disclaimer printed somewhere else on the label. For instance, this Gaia dietary supplement for adrenal health uses the asterisk on each of their label’s claims. That asterisk takes consumers to their FDA disclaimer: *These Statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
What is considered labeling?
All marketing content is held to the same standards as what goes on the actual label of your product. That means your website, marketing materials and even social media posts need to stick to the FDA claim guidelines. Or you will not to be within compliance. While the FDA might not find you, a third party is likely to report you if you are making unsubstantiated claims. This includes social media or any of your advertising outlets.
Who can verify my dietary supplement claims and make sure my labels are within compliance?
A bevy of law offices specialize in reviewing dietary supplement labels and associated marketing content. To ensure that your company is in compliance with the FDA, it is advisable to have a lawyer review your content. A quick google search will likely take you a dozen websites, but here are two firms that we recommend:
Morgan, Lewis & Bockius LLP
1111 Pennsylvania Avenue, NW
Washington, DC 20004-2541
Main: +1.202.739.3000
Benjamin L England & Associates
(410) 220-2800
contact@englandlawgroup.com
Need design help for your dietary supplement labels?
At Crème de Mint, we’ve partnered with many herbal and supplement lines, including Alkaline Herb Shop, Keto Science, Greenworks, and Dr. Carol, DMV.
Our award-winning packaging design agency would love to help you with your dietary supplement labels. Learn more with our Supplement Label Design guide.
Contact us today for a consultation!