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Social media marketing

Blog

Social media marketing

Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide[…]
How to brand yourself as an expert using video? Woman with red hair is looking confident

How to brand yourself as an expert using video?

Branding yourself as an expert can be a challenging task, especially in today’s competitive marketplace. There many ways you can brand yourself to stand out such as creating a book, sharing your point of view in your blog posts and creating video content on youtube. In this post we are going[…]
IPhone laying on white table with social media app opened.

Is TikTok Good for Business? Find Out How to Put the Platform to Use

Video marketing is skyrocketing in popularity, leaving many entrepreneurs wondering, “Is TikTok good for business?”  The trendy social media platform isn’t just for life hacks and funny animals—when used the right way, TikTok offers a world of possibility for small businesses.  But if you’re going to jump on this growing trend,[…]
42 Dubonnet social media Holiday Campaign images shown on iPhones displayed in slanted rows against grey backdrop.

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to[…]
The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new[…]
Social-Media-Marketing-Tips-for-Your-Product-Business-From-Mindset-to-Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works[…]
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Email Marketing vs. Social Media Marketing in 2017

There is a lot of debate on the web about email vs. social media marketing. Both can be combined in your marketing strategy. But to know how to effectively build our businesses we must look at the numbers and see where to focus our resources. And as we know, the world[…]