Is TikTok Good for Business? Find Out How to Put the Platform to Use

IPhone laying on white table with social media app opened.

Video marketing is skyrocketing in popularity, leaving many entrepreneurs wondering, “Is TikTok good for business?”  The trendy social media platform isn’t just for life hacks and funny animals—when used the right way, TikTok offers a world of possibility for small businesses.  But if you’re going to jump on this growing trend, there are a few […]

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

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For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s […]

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new algorithms that place value […]

Social Media Marketing Tips for Your Product Business: From Mindset to Content


For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works well for the platform. […]

Email marketing vs. social media marketing in 2017


There is a lot of debate on the web about email vs. social media marketing. Both can be combined in your marketing strategy. But to know how to effectively build our businesses we must look at the numbers and see where to focus our resources. And as we know, the world of technology is changing […]

How to brand yourself as an expert using video?

Video best way to brand yourself as an expert. Reporters & Producers are busy and will use your videos. Tell the story of what your company is doing. Personalizing it. New broadcasters will take questions from their youtube videos. Most viewed videos are taking with phones. People are used to seeing short clips. Brand yourself […]