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Social-Media-Marketing-Tips-for-Your-Product-Business-From-Mindset-to-Content

Social Media Marketing Tips for Your Product Business: From Mindset to Content

For product businesses, social media marketing is key. It’s one of the best ways to develop a following, attract new leads, and build relationships with customers and influencers. When using social media, you want to focus on the right mindset and make sure that you are putting out content that works[…]
Tequila bottle next to glass cup filled with the beverage with a hand placing a lime against the rim of cup.

18 Websites with Free (and Non-Cheesy) Stock Photos

Whether you’re building a beautiful website, creating a brochure or postcard for your small business, or creating a presentation, you need gorgeous stock photos to make your work stand out. Purchasing stock photos can add up in price. Fortunately, there are plenty of websites where you can get gorgeous stock photos at[…]
How to easily build a beautiful website for your product or service

How to easily build a beautiful website for your product or service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools[…]
Creme_de_mint_ecommerce_strategy

Strategies for Ecommerce Packaging Success

Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically[…]
The-Merging-of-Food-and-Technology

The Merging of Food and Technology: Become a Digital Foodie

What was once considered an odd couple, food and technology, has turned into a delicious marriage. With a click of the button on Eat24, you can receive a meal from your favorite restaurants or have FreshDirect deliver your groceries. One works with ingredients and the other with images. With digital marketers[…]
All Aboard - Stowaway Cosmetics

All Aboard: Stowaway Cosmetics

The beauty industry generates approximately $60 billion in sales each year. Competition for customers is fierce, and getting noticed is vital to the success of a brand. Stowaway Cosmetics was founded by Chelsa Crowley and Julie Fredrickson, a beauty expert and a serial entrepreneur, who combined their strengths into a brand[…]

Forbes article “Everything You Know About Branding Is Wrong”

Design matters and it’s not necessarily in a way that you think. The truth is that a brand is about a gut feeling we have about a company. “This happens when everything connects through design—from virtual environments like websites to built environments like office spaces—and it all starts with an understanding[…]