The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

The-Worst-Rebrand-in-History

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]

How do you know when it is time to redesign your packaging?

redesign_your_supplement_vitamin_packaging

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when? When is it time […]

What You Need to Know About Using Fonts

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  Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they […]

How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how […]

A Brand’s Guide to Pet Supplements

A brand guide to pet supplements

As people have become more concerned about their own health, their pets are not far from mind. At least 72% of pet owners feel that their pets are family members and want to care for them the best they possibly can. That is why, as the market for human health supplements has exploded, so too […]

How to pick a font for your logo?

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There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to help simplify the process. […]

10 Beginner Mistakes You Should Avoid When Designing Your Logo

10 Beginner Mistakes You Should Avoid When Designing Your Logo

  Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique, timeless, and versatile. […]

7 steps to choosing a color palette for your brand

Slices of different types of vegetables and some fruits all ranging in colors of green.

One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all of […]

How color affects how your customers feel?

Sliced passion fruit bundle laying on a light pink backdrop.

Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology.  The components of […]