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EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering unique products, solving particular problems, and aligning with a distinctive mission or values. The co-hosts share examples of successful businesses that have effectively niched down. They also emphasize the significance of competitor research and self-reflection when choosing a niche. The main takeaway is that niching down is crucial for business success, but it should be balanced to ensure a viable customer base.

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