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Tag Archives: Beauty Gift Sets

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading

Top 7 Tips to Protect Your Brand from Counterfeiting

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find… Continue Reading

How luxury branding is evolving and how you can incorporate these changes into your brand?

How luxury branding is evolving and how you can incorporate these changes into your brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge… Continue Reading

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam… Continue Reading

Ink Migration: Why it Matters for Your Food and Beauty Packaging

Ink Migration: Why it Matters for Your Food and Beauty Packaging

You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s so important for you… Continue Reading

How to “Wow” Consumers with your Packaging

How to “Wow” Consumers with your Packaging

To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging… Continue Reading