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Woman on Board: Why California’s new law makes good business sense

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Picture of LAUREN CASGREN-TINDALL<br><h5>Founder / Creative Director, Crème de Mint</h5> 

LAUREN CASGREN-TINDALL

Founder / Creative Director, Crème de Mint
 

Here is the photo, info and how I want it to look. I also added it to the Users. Please add to the top and bottom of all the posts. I will start deleting the duplicate. Please note blog posts are not in custom elementor, they are almost all in block editor.

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs. Her passion is ​w​orking with food, beauty and supplement business owners

Making History

Hundreds of bills are passed every year, so it takes a very noteworthy bill to catch attention and spark a nationwide conversation. One such bill, proposed in California, passed into law on September 30th. And even though it has been several weeks since it became law, people are still talking about its implications.

California’s Governor Jerry Brown signed the bill, which requires all publicly traded companies in the state to have women on their boards. This law, which is already commonplace in Europe, goes beyond prohibiting all male boards. It also requires companies with five board members to add at least two women, and companies with six or more board members to add at least three more women. All companies have until the end of 2021 to make these changes.

If the changes aren’t made by the end of that year, the punishment will be costly. For the first failure to comply, companies will be fined $100,000. If the company fails to comply a second time, the fine triples to $300,000.

Who Does This Affect?

For the majority of California’s publicly traded companies, this news should not be too difficult to comply with. Three fourths of the state’s companies have already paved the way to equality and currently have at least one woman on their board. But that still leaves 25% of companies outside of the law completely. So, from now until the end of 2021, they have roughly 3 years to improve by abandoning their “boys only” boards.

Why Does This Matter?

This law matters because women are essential players in the U.S. economy. The impact of women on the market can be summed up in a few short facts:

Through just a few simple statistics, it is easy to see that women are good for business. They drive the economy and influence markets in a significant way. And since 70-80% of purchases are made by women, it makes good business sense to have women selling to women, as they better understand what others want.

Based on these factors, the thoughts and experiences of women give companies insight and advantage. It is undeniable that furthering gender equality isn’t just an ethical issue, but an economic one too.

Crème de Mint has specialized in beauty, food and supplement packaging design for more than 15 years. Our CPG branding agency knows how to create compelling, craveworthy designs that can help your brand stand out! Book a call today to chat with us about your packaging design.

Picture of LAUREN CASGREN-TINDALL<br><h5>Founder / Creative Director, Crème de Mint</h5> 

LAUREN CASGREN-TINDALL

Founder / Creative Director, Crème de Mint
 

Here is the photo, info and how I want it to look. I also added it to the Users. Please add to the top and bottom of all the posts. I will start deleting the duplicate. Please note blog posts are not in custom elementor, they are almost all in block editor.

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs. Her passion is ​w​orking with food, beauty and supplement business owners