A Reimagined Pet Web Design Brings New Life to a Brand
LuckyTail is a pet brand that creates grooming products and supplement chews that target specific health concerns. They are known for their ultimate nail grinder which uses advanced technology to provide quiet electronic nail trimming.
The owner wanted a reimagined message and feel for the brand. The original website design and copy was lackluster and didn’t convey a premium feel—this was a disconnect from the target audience, a higher income pet owner. It didn’t distinguish the brand from other options or show what made the products special.
Additionally, it focused only on dogs instead of appealing to cat owners as well. They wanted a new, fresh take on the brand that connected with pet owners, spoke to a higher-end audience while still feeling warm and engaging, and allowed for future growth and product expansion.
- Brand messaging
- Mood boards
- Website design
- Copywriting
A Warm, Engaging Pet
Product Web Design
Pets aren’t just animals—they’re a part of the family. And people are willing to spend money to make sure their pets are treated with love and care.
LuckyTail wanted messaging that showed they understood how important pets are and communicated the concept that pets deserve the very best.
We wanted to create an engaging design that was eye-catching, clean, and uplifting—and that also instantly highlighted the product differentiators and benefits.
Mood Boards
Set the Stage
We wanted the web design to appeal to pet owners right away, using pet images that focus on love and connection. We created visual mood boards that showed our concept for the brand—a pet and its owner are lucky to have each other.
Our vision for the brand included friendly, candid photography, warm human tones, and pops of color throughout the website. These mood boards established that concept and feel, ensuring alignment and a consistent brand image.
The light, energetic color palette creates a fun sense without feeling cheap—a modern, playful take on the brand. We also envisioned using drawn line accents and illustrations to symbolize the unique personality of each pet.
The Pet-Centered
Web Design
We wanted the design to walk a line, feeling playful and personable while also capturing a premium feel. Pops of color mixed with real, lovable pet photography created that balance, engaging the audience without losing credibility.
Colorful lines highlight pet personalities and imply how happy and loved pets in the LuckyTail family are.
BEFORE
AFTER
We highlighted the features of the products with clean photos that point out the key benefits, including safety, light, and a durable grinding head.
Copywriting that
Speaks to Pet Owners
In a crowded and growing pet industry, copywriting and messaging that show what makes a brand special are vital. We created copy that appealed to animal lovers, encouraging them to never settle for anything less than the best for their pets.
Subtle messaging, such as naming the testimonial section “Pets Love Us—And So Do Their People” reinforces the idea that LuckyTail gets pet owners and knows how important their furry companions are.
Lighthearted puns like “hear our tale” and “tail-waggin’ good products” match the playful brand image and speak to the target audience.
Simple icons, bright backgrounds, and copy that focuses on the differentiators show what makes LuckyTail special—from premium quality to selective ingredients to innovative technology.
The messaging creates the concept that LuckyTail is an innovator dedicated to improving pet life—and that pets deserve the products they offer.
The results
LuckyTail’s rebrand created a web design for pet lovers, speaking to the audience and establishing the brand as a go-to expert in pet care. The designs and messaging helped the brand stand out from the crowd and appeal to a high-end audience that wants the best for their pets.
