Choosing the right packaging blog

EPISODE 38: How to Choose the Right Packaging

LAUREN CASGREN-TINDALL

Founder & Creative Director

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs.

LAUREN CASGREN-TINDALL

Founder & Creative Director

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs.

Do you need guidance on choosing the right packaging for your product—and making sure it actually works? This week on the podcast, we’re joined by Jessie Schwartz, CEO and founder of Strategic Packaging Partners, for a deep dive into the often-overlooked world of product packaging engineering. Jessie brings years of expertise to the table, sharing how to select the best packaging solutions, streamline operations, and build strong, reliable relationships with contractors and suppliers. If you’re looking to avoid costly missteps and refine your packaging strategy, this episode is packed with insights you won’t want to miss.

LISTEN ON SPOTIFY: How to Choose the Right Packaging

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WATCH ON YOUTUBE: How to Choose the Right Packaging

Annette Malkin
CEO & Founder
Strategic Packaging Partners

Meet Jessie Schwartz – CEO & Founder, Strategic Packaging Partners

Jessie Schwartz is a seasoned packaging engineering leader with over two decades of expertise transforming how businesses approach product packaging. As the founder and CEO of Strategic Packaging Partners, she helps companies unlock the strategic potential of their packaging processes through smart, efficient solutions that protect products, streamline operations, and drive significant cost savings.

About Strategic Packaging Partners

Strategic Packaging Partners is a woman-owned, WBENC-certified packaging engineering consultancy founded in 2019 by Jessie Schwartz. Based in Saint Paul, Minnesota, SPP specializes in helping consumer packaged goods (CPG) companies optimize their packaging strategies to reduce costs, enhance sustainability, and improve manufacturing efficiency

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Starting your product business? Crème de Mint, our CPG branding agency knows how to create compelling, craveworthy designs that can help your brand stand out! Book a call today to chat with us about your packaging design.

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LAUREN CASGREN-TINDALL

Founder & Creative Director

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs.

LAUREN CASGREN-TINDALL

Founder & Creative Director

Lauren Casgren-Tindall is founder and creative director for Crème de Mint. She has 20 years of experience in the CPG industry helping business owners to connect with their customers by creating strategic packaging designs.