Today’s guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in consumer packaged goods are chosen and developed, and shares the top fragrance and flavor trends of 2024.
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Amy Marks-McGee
Founder, Trendincite LLC
Trendincite
Amy Marks-McGee is an award-winning creative marketing professional with over twenty-five years of success within the fragrance and flavor industry. She received a Bachelor of Fine Arts from Washington University in St. Louis, Missouri and a Master of Business Administration in Marketing Management from Baruch College in New York City.
Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF), Noville, and Givaudan. She has been recognized by Women in Flavor & Fragrance Commerce for the Woman of the Year Award for her excellence in marketing and leadership and she received an American Institute of Graphic Arts (AIGA) silver award for Givaudan’s ScentCast™ program, an annual interactive trends forecasting tool.
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