CCreating a custom gummy line? On today’s episode, we discuss how to start your own gummy line with Iraiz Gomez, the CEO and Co-founder of Vitawest Nutraceuticals. Vitawest Nutraceuticals is a company specializing in nutraceutical manufacturing. Get sweet insights from a gummy expert to get inspired and avoid common pitfalls. Hailing from Los Angeles, California, Iraiz brings valuable experience to the discussion.
If you are starting a supplement product, check out our Supplement Label Design guide.
LISTEN ON SPOTIFY: Sweet Insights – Crafting Your Unique Gummy Formula with Iraiz Gomez
Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio.
WATCH ON YOUTUBE: Sweet Insights – Crafting Your Unique Gummy Formula with Iraiz Gomez
Iraiz Gomez
VitaWest Nutraceuticals
Hailing from Los Angeles, this entrepreneurial dynamo started her journey at nineteen, overcoming adversity as the daughter of Mexican immigrants. Undeterred by her challenging background, she forged success from scratch, inspired by her father’s work ethic. Now, as CEO and Co-founder of VitaWest Nutraceuticals, she spearheads the distribution of millions of gummy supplements. For companies seeking to start their own brand, this is the place to start your custom gummy line. For more information about VitaWest Nutraceuticals, including detailed business information and company profiles, visit their website or business profile.
VitaWest Nutraceuticals
As the demand for functional supplements continues to rise, more entrepreneurs are looking to enter the space with unique, effective products. One form gaining a lot of traction? Gummies. They’re approachable, easy to consume, and increasingly popular across all age groups.
Our guest today is from VitaWest Nutraceuticals, a U.S.-based contract manufacturer specializing in custom gummy supplements. VitaWest works with businesses at all stages—from early startups to established wellness brands—offering support in both product development and manufacturing.
What makes VitaWest particularly interesting for new founders is their custom gummy pilot program. It’s designed to help smaller brands create and test a new gummy product without the high upfront costs that typically come with supplement development. This makes it easier to explore a concept, gather feedback, and refine before scaling up.
The Role of the Manufacturer in Product Development
Manufacturing supplements isn’t just about putting ingredients together—it’s about consistency, compliance, and meeting consumer expectations. VitaWest provides a clear window into what the process looks like behind the scenes: from ingredient sourcing to flavor development and quality assurance.
They also help clients navigate regulatory standards, labeling requirements, and shelf-life testing, all of which are essential when developing products for the health and wellness space.
What You’ll Learn in This Episode
In this conversation, we explore:
- What goes into developing a custom gummy formula
- How the pilot program works and who it’s for
- Common challenges new supplement brands face—and how to avoid them
- Key considerations when choosing a manufacturing partner
Whether you’re considering launching your own gummy product or just curious about how supplement brands get made, this episode offers a look into the process, the opportunities, and the real decisions that go into building something that lasts.
Let’s Stay in Touch!
Crème de Mint’s Socials –
Starting your product business? Join our newsletter for more resources. Learn more with our Supplement Label Design guide.