Your packaging is one of the key things that sets you apart from other beauty brands. Hiring a package designer is one of the best investments you can make from your beauty business because they take your vision for your packaging and bring it to life. 

 

Types of packaging

The first type is the primary packaging. This is the layer of packaging that touches your product, like a lipstick tube, shampoo, makeup compact, skin cream tube, or perfume bottle. The main purposes of the primary packaging, also known as the primary component, are to protect and preserve the product and to provide the functionality to use the product. When you look for primary components, keep these 2 purposes in mind. You want to make sure that your primary component keeps your product in prime condition for as long as possible, and that it is functional and easy to use. 

The second type of packaging is the secondary packaging or the box that contains your primary packaging. This could be a box containing a lipstick tube, skin cream, or a perfume bottle. It could also be a box or bag designed to contain multiple products. The main function of the secondary packaging is to appeal to your customers through branding. Keep this in mind when looking for secondary packaging. 

 

When do you need to find a different manufacturer for your product and packaging components?

Now that you’ve learned about the different types of packaging, it’s time to find your packaging components. These include the primary component, or the container for your product, and the secondary packaging, or the box your product comes in. 

For primary components (the container):

For secondary packaging (the box):

 

Step 1 to find your primary components: Research and talk to manufacturers

When deciding which manufacturer to work with for primary components, you first need to find out their minimum order quantity and the price per unit you are buying. Once you determine if their components are in your desired price range, ask how long they have been in business and how long they plan to continue making that component. Some additional questions to ask include:

If they’ve been in business for a long time, it’s more likely that their business will stick around in the future. You also want to make sure they’re planning to continue making that unit for a long time because you don’t want to be forced to find an alternative in the future. Ask them if the unit is selling well. If they say yes, it’s likely that they will continue selling it in the future. 

 

Step 2: Determine if the component will work with your product

If you decide you want to try out a primary component, the next steps are to:

 

Step 3: Designing and putting information on the primary component

Design can be:

Before moving forward with your primary component printing or labeling, get printed samples. Most primary and secondary printers will send you a sample of their work. Some charge and some don’t. If they do, I highly recommend you pay the fee to see the samples. This can be helpful to see both their quality and to see examples of secondary finishes are available to you. 

 

Steps to finding your secondary packaging:

Now that you’ve understood the best way to find your primary components, it’s time to find your secondary packaging. Explained below are the three main steps that’ll help you do this with ease. 

 

Step 1: Talk to manufacturers

When looking for a manufacturer for your secondary packaging, you want to call them and ask them these questions:

Then you’ll want to ask the turnaround time to get the boxes once you send them your artwork. Also, ask if they charge for printing different versions of the same design. For example, you may be selling 3 different lipstick shades. The design will remain the same but the wording will change. Some manufacturers charge for this, while others will do it for free. 

 

Step 2: Designing the box

The next step is actually designing the box. Follow the steps below:

 

Step 3: Follow FDA requirements for labeling packaging

Last but not least, make sure to visit http://bit.ly/FDAbeautylabeling for guidance on labeling within the FDA’s boundaries. 

 

The Advantages of Working With a Package Designer

A package designer is also instrumental when you’re working with packaging manufacturers. 

5 must-haves when evaluating packaging designers are:

You want to work with someone who is an expert in your niche and in packaging design specifically because they will be able to help you stand out from your competition. It’s also important that you connect with some of their work because that lets you know that they are likely to create something you like.

 

Takeaway

On the way to finding the right packaging for your beauty product, consider hiring a package designer to assist you with your endeavors. Their assistance will help you to speed up the process as well as gain an insightful view into what types of packaging will work best for your product. 

 

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