How luxury branding is evolving and how you can incorporate these changes into your brand?

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With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge […]

Top Trend: Flexible, Sustainable Packaging – The Pouch

Obviously, the goal of every brand is to get consumers to choose their products. But with so much competition saturating the marketplace, it can be hard to grab the attention of consumers. So more and more brands are trying to make changes to their packaging to draw the consumers gaze. They are doing this by […]

Are you doing these 12 things for your online brand?

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If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

Jack Daniel’s in a Milk Carton?

What do you think of Jack Daniel’s in cartons? Would you be less likely to drink it? These will probably never hit the shelf.. but it’s fun to imagine how different the perception would be of the brand if it were in different packaging.