Use This Tool to Find the Right Customer for Your Product Business

Two women pointing and directing their attention to a whiteboard with information in an office space.

How you think launching a product is going to go: Come up with a great product Figure out who’s going to buy it Manufacture, market, and distribute Voila! Million dollar business.  That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused […]