The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

The-Worst-Rebrand-in-History

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]