Let's talk
image_2022-10-24_221516923
brands people crave
Let's talk

Blog

rebrands

Blog

rebrands
The-Worst-Rebrand-in-History

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Updated on September 30, 2024 Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only[…]
Rebranding packaging for Misogood's food packaging, showcasing the before and after images.

Refreshing and Revitalizing Your Brand: How Rebranding Your Packaging Can Bring New Life

There are several reasons why you might be considering rebranding your packaging.  As much as we might like to think that our initial packaging will last forever, the truth is that design needs change over time.  Changes in consumer behavior and trends, an evolution in your brand, or a decrease in[…]
redesign_your_supplement_vitamin_packaging

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when?[…]
3-Logo-Redesigns-You-Can-Learn-From

3 Logo Redesigns You Can Learn From

Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to[…]