Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand
March 9, 2021
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products […]
The 7 Step Fool-Proof Process to Naming your Business or Product
June 8, 2020
Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important to take your time […]
How to come up with a memorable name for your product
November 7, 2017
When you run a product business, coming up with a memorable name for your product is vital. You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name for your product is […]
7 golden rules of naming a product
January 15, 2016
Naming a product can be a tricky process. Product names can veer from the traditional, The Art of Shaving, to the snarky, like Wet-N-Wild’s brown nail polish color, Checkin’ Into Rehab, to the nonsensical like Fruux, the name of a synchronizing company. Product names have to create an emotional connection and make the tone of […]