7 steps to choosing a color palette for your brand

Slices of different types of vegetables and some fruits all ranging in colors of green.

One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all of […]