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Tag Archives: Print

7 steps to choosing a color palette for your brand

7 steps to choosing a color palette for your brand

  One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all… Continue Reading

Alternatives for Plastic Packaging

Alternatives for Plastic Packaging

  A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic… Continue Reading

5 questions to ask to define your brand

5 questions to ask to define your brand

  Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of the best questions… Continue Reading

3D Printing: The Future of Beauty

3D Printing: The Future of Beauty

  In the past two decades, the development of 3D printers has revolutionized the way we make products. The 3D printer was first invented in the 1980’s, but only recently has it been used to successfully manufacture consumer goods. While 3D printers might seem like they only belong in technical industries, the technology is expanding.… Continue Reading

A breakdown of the 5 printing processes to use for your packaging

A breakdown of the 5 printing processes to use for your packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There… Continue Reading

Ink Migration: Why it Matters for Your Food and Beauty Packaging

Ink Migration: Why it Matters for Your Food and Beauty Packaging

You knew that birds migrate for the winter, but did you know that the ink on the outside of your packaging could also be migrating? Unfortunately, the same ink that created your gorgeous packaging can also seep through and make your food or beauty products unsafe to use. That’s why it’s so important for you… Continue Reading

How to make sustainable and beautiful packaging for your products

How to make sustainable and beautiful packaging for your products

Customers really care about sustainability when they are thinking about which products to buy. Global warming and climate change are on everyone’s minds. That’s why it’s so important to think about sustainability when choosing how to package your products. Luckily, there are many creative solutions that will help you create more sustainable packaging.   Make… Continue Reading