Sobriety and Sober Curiosity: Why Beverage Brands Need to Embrace the Trend of Non-Alcoholic Drinks
August 9, 2021
Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks. After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%. That wasn’t necessarily surprising—people were staying at home more, avoiding bars, and increasing their grocery budgets in general. Combined with an increase in struggles […]