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marketing your products

Blog

marketing your products

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From a Florida Email Marketing Agency: Why Email Should Be Your First Strategy

Many businesses in Florida are asking whether email marketing or social media is a stronger strategy. In the world of social media, many business owners neglect the most powerful marketing tool they have at their disposal—email marketing.  But neglecting your email list could be a big mistake. Not only is email[…]
Meat alternative burger served on a platter with hand grabbing one.

Plant-Based Meat Alternatives: How Food and Beverage Entrepreneurs Can Take Advantage of the Rising Trend

There’s no doubt about it—plant-based meat alternatives are on the rise! That rise means new opportunities for businesses in the food and beverage industry.  In the recent past, creating a plant-based version of meat that looked, smelled, and tasted like meat was an unheard of idea. Those looking to cut back[…]
Vegetarian sandwich with meat alternatives served on a platter.

The Future of Sustainable Meat Alternatives: From Plant-based to Cruelty-Free to Cultured Meat

Is the demand for sustainable meat alternatives changing the landscape of food as we know it?  It’s impossible to deny the popularity of meat. Only 2% of Americans choose to follow a vegetarian diet (and for vegans, the number is even lower.)  In fact, in 2018, the average American ate more[…]
Fresh salad filled with leafy greens, avocado, eggs, and tomatoes served in a fancy dish.

Microbiome Diets: The Latest Startup Craze (and The Opportunity for Food and Beverage Business Owners)

There’s a new diet craze taking the wellness industry by storm—microbiome diets! For decades, people have searched for diets that could help them lose weight and feel good. Over the years, many fad diets have come and gone, from low-calorie to low-carb to intermittent fasting and everything in between.  But microbiome[…]
sobriety-sober-curiosity-beverage-brands-embrace-non-alcoholic-drinks-trend-blog

Sobriety and Sober Curiosity: Why Beverage Brands Need to Embrace the Trend of Non-Alcoholic Drinks

Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks.  After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%. That wasn’t necessarily surprising—people were staying at home more, avoiding bars, and increasing their grocery budgets in general. Combined with[…]
Brand-Language-for-Product-Businesses-Write-Taglines-Product-Names-and-Descriptions-that-Reflect-Your-Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to[…]
The Future of Packaging: 5 Packaging Design Trends to Embrace

The Future of Packaging: 5 Packaging Design Trends to Embrace

Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet[…]
Problems-Personas-and-Profits-How-to-Find-the-Right-Niche-for-Your-Product-Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re[…]
The "New Normal" is Permanent

The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

  When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes[…]

For Perfect Packaging, Dodge These Top 7 Mistakes

To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but[…]