Plant-Based Meat Alternatives: How Food and Beverage Entrepreneurs Can Take Advantage of the Rising Trend
December 5, 2021
There’s no doubt about it—plant-based meat alternatives are on the rise! That rise means new opportunities for businesses in the food and beverage industry. In the recent past, creating a plant-based version of meat that looked, smelled, and tasted like meat was an unheard of idea. Those looking to cut back on meat only had […]
The Future of Sustainable Meat Alternatives: From Plant-based to Cruelty-Free to Cultured Meat
December 1, 2021
Is the demand for sustainable meat alternatives changing the landscape of food as we know it? It’s impossible to deny the popularity of meat. Only 2% of Americans choose to follow a vegetarian diet (and for vegans, the number is even lower.) In fact, in 2018, the average American ate more than 220 pounds of […]
Microbiome Diets: The Latest Startup Craze (and The Opportunity for Food and Beverage Business Owners)
November 12, 2021
There’s a new diet craze taking the wellness industry by storm—microbiome diets! For decades, people have searched for diets that could help them lose weight and feel good. Over the years, many fad diets have come and gone, from low-calorie to low-carb to intermittent fasting and everything in between. But microbiome diets take a different […]
Sobriety and Sober Curiosity: Why Beverage Brands Need to Embrace the Trend of Non-Alcoholic Drinks
August 9, 2021
Alcohol, step aside—there’s a new trend in town: mocktails and non-alcoholic adult drinks. After the pandemic started, alcohol sales skyrocketed. Sales of alcohol outside of restaurants and bars rose by 24%. That wasn’t necessarily surprising—people were staying at home more, avoiding bars, and increasing their grocery budgets in general. Combined with an increase in struggles […]
Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand
March 9, 2021
When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing. But creating compelling brand language is just as important as the visual aspects of your brand. Your brand language is the body of words, phrases, and terms that you will use to describe your brand’s products […]
The Future of Packaging: 5 Packaging Design Trends to Embrace
January 29, 2021
Packaging is an important element for any product business. It’s the first thing many customers will see, it establishes the kind of company you want to be, and it’s an effective way to market your product. But as society changes, so do consumer expectations, and packaging has to adapt to meet their desires. Over time, […]
Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business
January 12, 2021
When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re starting out. Your niche […]
The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever
November 10, 2020
When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve experienced and adjust […]
For Perfect Packaging, Dodge These Top 7 Mistakes
August 10, 2020
To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but brands need think long-term. […]
How to find the right packaging for your beauty product
March 10, 2020
Your packaging is one of the key things that sets you apart from other beauty brands. Hiring a package designer is one of the best investments you can make from your beauty business because they take your vision for your packaging and bring it to life. Types of packaging The first type is the […]