Your Target Demographic in Packaging

Knowing your target market

As we discussed in Custom is King in 2017!, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics.   Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their product […]

Segmenting Your Audience

Segmentation for Optimal Reach

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain points. Segmentation is a […]