6 Trends That Will Change How We Eat and Look in 2020

6 Trends That Will Change How We Eat and Look in 2020

This Year’s Buzzword: Climate-Conscious A sense of climate urgency continues to build in 2020 and will impact the market decisions of consumers in a major way this year — how they eat, travel, and what they use on their bodies. As consumers make choices to reflect their individual climate commitments, this year will not only […]

The Importance of Packaging Claims

Truth about Claims

If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke may not be the […]