
A Feast for the Eyes: The Psychology of Color and Food Choices
- July 1, 2016
- Food & Beverage, Industry
Humans have been manipulating food colors since 400 BC. That’s why supermarket apples are waxed, dyed, and sold under flattering lights – the redder the apple, the sweeter and fresher we perceive them. Certain colors are associated with a flavor, which is hardwired from our primitive years when our brains relied[…]