How to price a food or beverage product?

Grocery bag filled with yummy green veggies and vegan tzatziki product.

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business.  Fortunately, there are steps […]

Pet Supplements 101: 5 Questions Every New Brand in the Industry Needs to Ask

Dr. Carol pet product labels supplement bottle design showcased next to puppy against white background.

The health and fitness industry has skyrocketed over the last decade, and with it, so have protein bars, health food, and dietary supplements.  But human supplements aren’t alone in that growth. As more people have grown health-conscious and concerned about their own wellness, they have also started focusing on the health of their four-legged best […]

Client Spotlight: A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that has been dedicated to […]

Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we explore each of these […]

Top beauty business tips to set up your dream team

Top-beauty-business-tips-to-set-up-your-dream-team

One of the key elements to creating a successful beauty business is putting together a team. It’s crucial to understand how to build a team for your business, including who to include in your team and how to hire and manage them. Even if you are starting out as a solopreneur and intending to do […]

Strategies for Ecommerce Packaging Success

Creme_de_mint_ecommerce_strategy

Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically be booming if you […]

A Successful Beauty Product Launch Begins with the End in Mind

A-Successful-Product-Launch-Begins-with-the-End-in-Mind

Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new […]