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Tag Archives: Fragrance Launches

Made in the USA

Made in the USA

Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs.   In the beauty market, consumers are more concerned than ever about the ingredients they… Continue Reading

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of retro packaging is it can feel personal and homemade, especially nowadays, many people want something that feels more personalized. I created this… Continue Reading

Should you use a preservative in your cosmetics?

Should you use a preservative in your cosmetics?

“I want to create a product with no chemicals or preservatives.” We’ve heard this so often from entrepreneurs and companies we’ve lost count. Perhaps you’ve aspired to do this with your product line. The problem with this statement is that all cosmetics have chemicals, for example water is a chemical. Of course, when we say… Continue Reading

Segmenting Your Audience

Segmenting Your Audience

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain points. Segmentation is a… Continue Reading

A Successful Beauty Product Launch Begins with the End in Mind

A Successful Beauty Product Launch Begins with the End in Mind

Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new… Continue Reading