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Tag Archives: Fragrance Launches

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading

Who Cares About Sustainability?

Who Cares About Sustainability?

The Importance of Sustainability Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes to toys to beverage products. Production aside, another environmental issue worrying consumers is the waste that is… Continue Reading

Top 7 Tips to Protect Your Brand from Counterfeiting

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find… Continue Reading

How luxury branding is evolving and how you can incorporate these changes into your brand?

How luxury branding is evolving and how you can incorporate these changes into your brand?

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge… Continue Reading

Are you doing these 12 things for your online brand?

Are you doing these 12 things for your online brand?

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual… Continue Reading

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed

Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens.… Continue Reading

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam… Continue Reading

A breakdown of the 5 printing processes to use for your packaging

A breakdown of the 5 printing processes to use for your packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you are looking for. There… Continue Reading