6 Trends That Will Change How We Eat and Look in 2020
February 3, 2020
This Year’s Buzzword: Climate-Conscious A sense of climate urgency continues to build in 2020 and will impact the market decisions of consumers in a major way this year — how they eat, travel, and what they use on their bodies. As consumers make choices to reflect their individual climate commitments, this year will not only […]
Product Claims: Everything You Need to Know
September 10, 2019
If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you want to market your […]
What is Required on Your Food, Beverage or Supplement Label?
August 13, 2019
Do you have a new food, beverage, or dietary supplement product? Do you know exactly what needs to be your label? Putting all necessary information on your product labels is important for two main reasons: Potential customers want to know more about your products and their ingredients, effects, etc. The government requires certain information to […]
Alternatives for Plastic Packaging
April 9, 2019
A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic can […]
The Keto Craze
December 4, 2018
The Rise of Keto Have you heard of these popular diets – Paleo, Raw Food, Whole 30, Vegan, Gluten-Free? If you are food entrepreneur or creative in the food space, you have likely heard of most of them. As business owners and creatives, we need to keep up with the diet trends to evolve […]
Stripping Down Your Packaging
July 3, 2018
The saying “a little goes a long way” is true for many things, and believe it or not, its also true when it comes to product packaging. And while the minimalism packaging trend is all the rage right now, stripping down your packaging is not necessarily the same thing. Minimalism vs. Essentialism In product […]
Who Cares About Sustainability?
June 12, 2018
The Importance of Sustainability As a packaging design company, more and more of our clients are wanting custom eco friendly packaging. Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes […]
Top Trend: Flexible, Sustainable Packaging – The Pouch
April 3, 2018
Obviously, the goal of every brand is to get consumers to choose their products. But with so much competition saturating the marketplace, it can be hard to grab the attention of consumers. So more and more brands are trying to make changes to their packaging to draw the consumers gaze. They are doing this by […]
Are you doing these 12 things for your online brand?
March 27, 2018
If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers. The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]
Food and Beauty Incubators and Accelerators Designed to Help Entrepreneurs Succeed
February 13, 2018
Every new business has a steep learning curve, but it can be especially difficult to start a food or beauty company. In the past, food businesses have either used their small home kitchens to start out, or been faced with the difficult task of attracting investors so that they can afford their own commercial kitchens. […]