Let's talk
image_2022-10-24_221516923
brands people crave
Let's talk

Blog

finding your niche

Blog

finding your niche

how to niche down your product:showing 4 perfumes with white labels.

EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]
women have a tough business conversation

EPISODE 11: Navigating the Storm: Mastering Tough Business Conversations

Unlock the art of confident communication in any situation! When conflicts arise it can be tough to stand up to someone, gather information and respond clearly. This episode of Entrepreneur Minds Speak features Laura Lorber, an experienced family and civil mediator, as she shares invaluable techniques to master tough business conversations.[…]

3 Ways to Find a Great Niche

The market seems saturated with so many options. If you would like a slice of pizza, for example, you can go artisanal, gluten-free, high-end, or down-market. It may be best to consider industries as bicycle wheels and niches as the spokes. Niches sub-divide markets to yield high-quality, specific products to reach[…]