A Brand’s Guide to Pet Supplements

A brand guide to pet supplements

As people have become more concerned about their own health, their pets are not far from mind. At least 72% of pet owners feel that their pets are family members and want to care for them the best they possibly can. That is why, as the market for human health supplements has exploded, so too […]

Product Claims: Everything You Need to Know


If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you want to market your […]

What is Required on Your Food, Beverage or Supplement Label?


Do you have a new food, beverage, or dietary supplement product? Do you know exactly what needs to be your label? Putting all necessary information on your product labels is important for two main reasons: Potential customers want to know more about your products and their ingredients, effects, etc. The government requires certain information to […]

Are you doing these 12 things for your online brand?


If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

How the FDA is Changing Nutrition Labeling and Why it Matters

Nutritional labels are changing

Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research.   Nutrition label changes What’s staying the […]

The Importance of Packaging Claims

Truth about Claims

If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke may not be the […]

A Successful Beauty Product Launch Begins with the End in Mind


Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new […]

Looking for a commercial kitchen for your food product?

looking for a kitchen space in miami

One of the toughest aspects of starting a food business in Miami is finding a commercial kitchen or co-sharing kitchen space to make your food or beverage product. Initially you may be able to make your food product out of your own kitchen if your product falls under the Florida Cottage Food Law. If it […]

Can I make and sell food from my own kitchen?

Selling food from your kitchen

Have your friends and family been telling you that you should sell your delicious cookies or tasty jam? Or perhaps you are thinking about digging up an old family recipe? You are certain if everyone had a chance to taste your prized  food or beverage that it would sell like hot cakes. Have you been […]

FDA’s New Proposed Nutrition Facts Label

The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science is leading the way […]