How to think like a designer and gather inspiration for your logo?

how to think like a designer

  Because the best logos are simple, you may think that it should be easy to make a logo for your business. But in reality, the process of logo design requires you to make lots of creative connections, and that’s not always a straightforward process. Whenever I start the logo design process, I begin by […]

3D Printing: The Future of Beauty

3D-Printing-The-Future-of-Beauty

  In the past two decades, the development of 3D printers has revolutionized the way we make products. The 3D printer was first invented in the 1980’s, but only recently has it been used to successfully manufacture consumer goods. While 3D printers might seem like they only belong in technical industries, the technology is expanding. […]

Repurposing Food Waste into Profitable Products

Repurposing Food Waste into Profitable Products

  “One man’s trash is another man’s treasure.” As old as that saying is, it still rings true. Believe it or not repurposing food waste into profitable products is gathering momentum in the Food & Beverage industry. Thanks to some sustainable foodies, food waste from one business is now a product for another.   The […]

Makeup & Skincare for Men: The Hot New Beauty Market!

men's grooming

  Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court, have used makeup […]

Woman on Board: Why California’s new law makes good business sense

women_in_the_boardroom

  Making History Hundreds of bills are passed every year, so it takes a very noteworthy bill to catch attention and spark a nationwide conversation. One such bill, proposed in California, passed into law on September 30th. And even though it has been several weeks since it became law, people are still talking about its […]

Ultra Violet, 2018 Color of the Year and What that Means for You?

Ultra Violet, 2018 Color of the Year

Each year, Pantone names a color that represents, in the words of Laurie Pressman, Vice President of the Pantone Color Institute, “A reflection of what’s needed in our world today.”     This year, that color is Ultra Violet. Pantone’s website explains, “We are living in a time that requires inventiveness and imagination. It is […]

How to come up with a memorable name for your product

Curology skincare pumped onto a hand of a pea sized amount.

When you run a product business, coming up with a memorable name for your product is vital.  You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name for your product is […]

Inspiration from Bolivia

Colorful Cholita in La Pa

As a graphic designer, I am always seeking new things to inspire my work. For me I get that most often from new experiences like traveling to different countries. This last trip was to Bolivia. Bolivia was filled with rich history that comes from its 36 different indigenous ethnicities. With my background both in graphic […]

A Taste of Cuba

Last month, I took my first trip to Cuba. As a package designer, I am always fascinated what grocery stores and shops look like in other countries. Like my trips to Sweden or Turkey, but Cuba was different. A short trip…less than an hour flight and only 90 miles from the tip of the Florida […]