Attracting Your Ideal Customer

  Understanding your customers and their pain points is the first step in being a successful business. While they may share similar struggles, every customer is singular. It is crucial to understand how each differs and how to address unique concerns without trying to please everyone thus, risking the dilution of your product. Several steps […]

#1 Best Way to Market a New Business

  No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out there to everyone […]

Top 5 ways to get positive online reviews

Your aim should be for every customer to have such a positive experience that they want to tell everyone about it. In the digital age where plates of food and selfies with treasured products are the norm on social media feeds, this should seem like an easy task. Websites such as make it easy […]

Do you understand your customer?

You have a product or service, but now what? All to often we think that the happy ever after just unfolds without any work on our end. In business, this could not be further from the truth. A potential customer must first be aware that your products exist. In the digital age of social media, […]