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color palette

Blog

color palette
Appetite_for_Color

An Appetite for Color

Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided. Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to[…]
Slices of different types of vegetables and some fruits all ranging in colors of green.

7 steps to choosing a color palette for your brand

One of the most important parts of your brand identity is choosing a color palette for your brand. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and[…]
Sliced passion fruit bundle laying on a light pink backdrop.

How color affects how your customers feel?

Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology.[…]