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business writing

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business writing

Business cards held in the air with featured tagline across the card.

How to Write a Compelling Business Tagline that Your Customers Will Love

As a new business owner, you have what seems like a neverending list of things to do. One of the many is your tagline! How do you write a great business tagline that communicates what you do and resonates with your customers?  Of course, a great tagline isn’t necessary for every[…]
7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

7 Tips for Crafting Packaging Copy that Stands Out from the Crowd

Your packaging has to do more than just look perfect. It also has to convince people to buy your product. That’s where the copy comes into play. It’s also where many brands get tripped up.  How do you say what you want to say in an engaging way? Crafting the perfect[…]
Brand-Language-for-Product-Businesses-Write-Taglines-Product-Names-and-Descriptions-that-Reflect-Your-Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to[…]