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business strategy

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products[…]
How much cash do you need to start a business. Woman holding cash.

How Much Cash Do You Need to Start a Business?

Starting a small business takes funding. But how much cash do you need to start a business? Knowing your initial expenses is the best way to assess how much funding it will take to get your idea going. Once you have a list of known costs, you can calculate how much[…]
beauty_business_partner

Should you start your business with a co-founder?

One of the most important decisions you’ll make when starting your business is whether to share it with one or more co-founders. Starting a business with a partner means you’ll have more support and resources, but you won’t have the same autonomy and you’ll be sharing your profits with someone else.[…]
Choosing a distribution channel for your product

Choosing a distribution channel for your product

Choosing a distribution channel for your products is far from being a “one size fits all” process. With so many unique factors going into choosing a business or other intermediary through which your product can pass, it’s important to deeply consider all your options. A correct distribution channel has the ability[…]
Learn how to analyze your competitors

Learn how to research and analyze your competitors

Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying[…]
Repurposing Food Waste into Profitable Products

Repurposing Food Waste into Profitable Products

“One man’s trash is another man’s treasure.” As old as that saying is, it still rings true. Believe it or not repurposing food waste into profitable products is gathering momentum in the Food & Beverage industry. Thanks to some sustainable foodies, food waste from one business is now a product for[…]
men's grooming

Makeup & Skincare for Men: The Hot New Beauty Market!

Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court,[…]
cashierless_stores

How cashier-less shopping will change the customer experience

Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense. Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores.[…]

Top Trend: Flexible, Sustainable Packaging – The Pouch

Obviously, the goal of every brand is to get consumers to choose their products. But with so much competition saturating the marketplace, it can be hard to grab the attention of consumers. So more and more brands are trying to make changes to their packaging to draw the consumers gaze. They[…]
Partner-Up-with-a-Complementary-Brand-to-Increase-Sales

Partner Up with a Complementary Brand to Increase Sales

Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established[…]