What is your brand’s “Brand Intimacy”?

Brand_intimacy

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing […]

Cannabis: A Changing Identity

Cannabis_product_packaging

Just a few years ago, Cannabis was seen as a societal taboo. As an illegal substance, it had less than desirable reputation, much like alcohol had when prohibition ended. And even though its legalization is now spreading through the U.S., it still evokes a negative response in some people. That said, the cannabis industry is […]

From the Heart: Purpose-Driven Branding

heart-driven-branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is […]

Who Cares About Sustainability?

bee_sustainable

The Importance of Sustainability As a packaging design company, more and more of our clients are wanting custom eco friendly packaging. Now more than ever, consumers are becoming conscious about the environmental impact of the products they buy. Light is being shed on the waste created from production on every kind of product, from clothes […]

Is your brand harnessing the power of scent?

smell_brand_scent

Humans have been harnessing the power of scent since the beginning of history. In ancient cultures, fragrances were used for rituals and celebrations. Today, different scents are still an integral part of our daily lives – whether we realize it or now. Our sense of smell is a very deep-rooted instinctual sense and, because of […]

Top 7 Tips to Protect Your Brand from Counterfeiting

Dolce_Gabdana_fragrance_luxury_packaging

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find […]

How luxury branding is evolving and how you can incorporate these changes into your brand?

dry_gin_luxury_packaging

With the rise of social media and ecommerce, the luxury shopping experience has changed dramatically. While it was once all about department stores and specialized boutiques, it has grown and expanded to now include things like limited time pop-up stores and shopping via social media. This means that luxury shopping has now started to diverge […]

Are you doing these 12 things for your online brand?

Are-you-doing-these-12-things-for-your-online-brand

If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

5 lessons millennials can teach you about how to brand your wine

5 lessons millennials can teach you about wine

Millennials, the largest generation in the U.S., drink a lot of wine. A study by the nonprofit Wine Market Council found that they drank 42% of the wine in the U.S. in 2015. That came to almost 160 million cases of wine! Their interest in wine has made quite a splash in the wine industry. […]

Ultra Violet, 2018 Color of the Year and What that Means for You?

Ultra Violet, 2018 Color of the Year

Each year, Pantone names a color that represents, in the words of Laurie Pressman, Vice President of the Pantone Color Institute, “A reflection of what’s needed in our world today.”     This year, that color is Ultra Violet. Pantone’s website explains, “We are living in a time that requires inventiveness and imagination. It is […]