5 lessons millennials can teach you about how to brand your wine

5 lessons millennials can teach you about wine

Millennials, the largest generation in the U.S., drink a lot of wine. A study by the nonprofit Wine Market Council found that they drank 42% of the wine in the U.S. in 2015. That came to almost 160 million cases of wine! Their interest in wine has made quite a splash in the wine industry. […]

Thinking Outside the Wine Box

Origins Boxed wine was originally invented in Australia in 1965. Since its inception, it has quickly spread across the world. For years people have thought of boxed wine as low quality, tasteless and sub par. People enjoy it for it’s convenience. Like a keg, you just pull the spout and out it comes, no pouring. […]