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Tag Archives: Beauty Launches

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of retro packaging is it can feel personal and homemade, especially nowadays, many people want something that feels more personalized. I created this… Continue Reading

How to “Wow” Consumers with your Packaging

How to “Wow” Consumers with your Packaging

To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging… Continue Reading

Is Your Packaging Intelligent Enough for Consumers?

Is Your Packaging Intelligent Enough for Consumers?

What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment are being added to… Continue Reading

Should you use a preservative in your cosmetics?

Should you use a preservative in your cosmetics?

“I want to create a product with no chemicals or preservatives.” We’ve heard this so often from entrepreneurs and companies we’ve lost count. Perhaps you’ve aspired to do this with your product line. The problem with this statement is that all cosmetics have chemicals, for example water is a chemical. Of course, when we say… Continue Reading

All Aboard: Stowaway Cosmetics

All Aboard: Stowaway Cosmetics

The beauty industry generates approximately $60 billion in sales each year. Competition for customers is fierce, and getting noticed is vital to the success of a brand. Stowaway Cosmetics was founded by Chelsa Crowley and Julie Fredrickson, a beauty expert and a serial entrepreneur, who combined their strengths into a brand women love. Both women… Continue Reading

Segmenting Your Audience

Segmenting Your Audience

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain points. Segmentation is a… Continue Reading

A Successful Beauty Product Launch Begins with the End in Mind

A Successful Beauty Product Launch Begins with the End in Mind

Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new… Continue Reading