Do You Have What It Takes To Launch a Beauty Brand? Here’s How to Find Out.

Multiple nude makeup powders photographed on a table placed opened or close with cap.

Launching a beauty brand isn’t for everyone. It’s exciting and appealing, but it’s also a process with a lot of moving parts. It requires in-depth planning, tenacity, and the willingness to pivot when things aren’t working.  Through the process of launching and operating my own beauty brand— 42 Dubonnet— I learned a lot of lessons. […]

42 Dubonnet Makeup Wins an International Package Design Award

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We are thrilled and honored to win a 2019 HOW International Design Award! Our second award for this eye-catching packaging. Last year, 42 Dubonnet was a GD USA 2018 package design winner. As a 2019 HOW award-winner, 42 Dubonnet package design will be featured in The Best of Design (formerly 365 Days of Design Inspiration), […]

3D Printing: The Future of Beauty

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  In the past two decades, the development of 3D printers has revolutionized the way we make products. The 3D printer was first invented in the 1980’s, but only recently has it been used to successfully manufacture consumer goods. While 3D printers might seem like they only belong in technical industries, the technology is expanding. […]

Makeup & Skincare for Men: The Hot New Beauty Market!

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  Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court, have used makeup […]

What is your brand’s “Brand Intimacy”?

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Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing […]

A Successful Beauty Product Launch Begins with the End in Mind

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Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new […]