Vision Framework’s owner Marina, is a systems’ pro, and a productivity expert. She helps purpose-driven, heart-centered entrepreneurs get 10-20 more productive hours a week, stop leaking money, and prevent stress-fueled breakdowns. Helping people get from point A to B more quickly with structured businesses that get great money-saving results. This foundation was key in creating the logo. The arrow from one point to the next represents the organization that Vision Framework will provide along with the idea that they will take companies to the next step. The line underneath Vision visually gives structure conveying that Framework underneath gives structure to the vision. The rounded font of Vision gives a caring touch, while the uppercase angular Framework gives structure.