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TLC Yoga Logo

TLC_Yoga_Brand_Identity_Design
TLC Yoga

 

Tucson’s TLC Yoga company was looking for a distinct mark that would encompass the owner’s favorite yoga pose, the crow pose. The crow pose is a symbol of tranquility. To emphasize the meaning of tranquility and teaching, I designed the pose within a zen circle. Zen circles,(ensō in Japanese), are symbols of teaching, reality and enlightenment. Perfect in their continuity, balance, and sense of completeness, and yet often irregular in execution, ensō are at once simple and complex shapes. They evoke power, dynamism, and stillness. Together this created a strong, meaningful, iconic logo.